Near Field Communication (NFC) is a technology that individuals can access through electronic devices. It’s a short-range wireless Radio Frequency Identification technology (RFID) that allows communication between a terminal and a device. Today, it is available on many mobile devices worldwide.
NFC is used in marketing through the NFC campaign, which includes using NFC business cards, tags, and stickers. Companies can use NFC-enabled devices to access the company’s advertising campaigns, allowing people to access information about a company.
Marketers have successfully used NFC marketing to increase sales, improve customer service, and keep customers informed. They use NFC codes on product packaging, billboards and flyers, posters, business cards, labels, online magazines, and billboards. With just one tap, NFC-enabled mobile phones can discover more about a product. If you have not yet considered NFC for your next marketing campaign, read on for more information.
Enroll customers in loyalty program
NFC technology allows you to enroll customers in your loyalty program. It also improves your in-store engagement. You can do this by placing QR codes on signage or brochures.Another way to use NFC to enroll customers is by using stickers. These can be placed on popular products or even packaged with them. They can drive traffic to your website and also encourage repeat sales.
Create multi-channel experiences
NFC technology is helping companies deliver the best experience possible to their customers. Consumers are now more empowered than ever before. They expect a consistent experience across all their channels, including in-store and online purchases. With the help of custom NFC tags, companies can provide a more personalized experience that meets their needs.
Improve customer experience
NFC technology offers many benefits for marketing campaigns that want to enhance the in-store customer experience. Merchants can use tags on merchandise to interact with customers and launch digital experiences. These NFC capabilities can help improve a store’s brand image and increase sales.
In addition to enhancing the in-store customer experience, NFC can help create more personalized customer communications. For instance, a customer could receive a customized offer based on their personal taste. To know more, here is an infographic from NFC Tagify.